The Complete Guide to Facebook Ads

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Over 5 hours of up-to-date tutorials spread across 50 videos and 15 modules

Access to guides, templates and an exclusive network of like-minded Facebook marketers

Designed and delivered by some of the most experienced Facebook marketers in the world

50 videos over 15 modules plus tasks, templates and access to world-class Facebook marketers. Sign up with Hatch and learn everything there is to know about running powerful, revenue-generating, profitable Facebook ad campaigns

Module 1: Campaign Goals
5 mins

Video Lessons In Campaign Goals

  • 1.1 Defining your campaign goals
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Module 2: Account Organisation
20 mins

Video Lessons In Account Organisation

  • 2.1 Account structure
  • 2.2 Budget setting
  • 2.3 Best practice for structuring your account
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Module 3: Power Editor vs Ads Manager
10 mins

Video Lessons In Power Editor vs Ads Manager

  • 4.1 What is Power Editor?
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Module 4: Targeting
60 mins

Video Lessons In Targeting

  • 4.1 Location, gender, age & language
  • 4.2 Advanced demographic targeting
  • 4.3 Interests & behaviors
  • 4.4 Custom audiences
  • 4.5 Lookalike targeting
  • 4.6 Nested lookalikes
  • 4.7 Website & engagement custom audiences
  • 4.8 Partner categories & combination targeting
  • 4.9 Audience insights

Module 5: Ad Placements
20 mins

Video Lessons In Ad Placements

  • 5.1 Standards Placement
  • 5.2 Instagram & Facebook Audience Network
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Module 6: The Facebook Pixel & Tracking
20 mins

Video Lessons In The Facebook Pixel & Tracking

  • 6.1 Setting up the Facebook pixel in your account
  • 6.2 Troubleshooting the Facebook pixel
  • 6.3 UTM tracking
  • 6.4 How does Facebook’s auction model work?
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Module 7: Bidding
35 mins

Video Lessons In Bidding

  • 7.1 Bidding types
  • 7.2 eCPM & relevance score explained
  • 7.3 How to select the right bidding strategy
  • 7.4 Audience size and how it impacts your bidding strategy
  • 7.4 Calculate the correct bid based on lifetime value
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Module 8: Creative
45 mins

Video Lessons In Creative

  • 8.1 What’s important when creating Facebook ads?
  • 8.2 Text on image rules
  • 8.3 Ad types
  • 8.4 Setting up ads in a campaign
  • 8.5 Leads ads
  • 8.6 Canvas ads
  • 8.7 Testing creative
  • 8.8 Frequency & creative refresh guidelines

Module 9: Attribution
15 mins

Video Lessons In Attribution

  • 9.1 Attribution and different models of measurement
  • 9.1 Setting up Facebook attribution
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Module 10: Retargeting
15 mins

Video Lessons In Retargeting

  • 10.1 The principles of retargeting and dynamic product ads
  • 10.2 Building an effective retargeting strategy
  • 10.3 Cookie duration considerations for retargeting
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Module 11: Campaign Launch
10 mins

Video Lessons In Campaign Launch

  • 11.1 Planning an efficient campaign launch
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Module 13: Reporting
10 mins

Video Lessons In Reporting

  • 13.1 Facebook’s reporting interface
  • 13.2 Daily, weekly & monthly reporting
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Module 14: Optmisation
25 mins

Video Lessons In Optimisation

  • 14.1 What actions can you take to improve the performance of your campaign?
  • 14.2 Pivot tables
  • 14.3 Amplifying positive trends & stopping negative trends
  • 14.4 The importance of maturity curves in measuring performance
  • 14.5 Not driving enough volume? Troubleshooting delivery issues
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Plus Worksheets, Quizzes, Excel Templates And More

was $497 $457 single billing

was $397 £367 single billing

was $467 €427 single billing

  • Full access to all course modules
  • New course content updates forever
  • Access to private Facebook group of like-minded FB marketers

We have taught some of the leading Facebook advertisers in Europe, the US and beyond, from small businesses to multi-million dollar enterprises. Sign up to find out why they’re so happy to recommend us.

Unrivalled expertise managing millions of dollars across hundreds of markets and business types

Adam Harrison

Course Architect

Adam is our small business expert. He used to work at Google and then Facebook before setting up his own chain of restaurants, Tart London. In his (limited) spare time he advises other small business owners on how to run Facebook ads.

Birgitta Erikson

Course Leader

Birgitta has spent 5 years managing Facebook ad campaigns and teaching digital marketing professionals across a number of different markets. She loves keeping up-to-date with the latest goings-on in digital marketing and is a founding member of Facebook agency, Nest Performance.

Josh Goldsmith

Course Architect

Josh has spent the last 4 years running Facebook campaigns every day. He works with companies in multiple areas, including ecommerce, games and finance. He has overseen millions of $ in Facebook ad spend in hundreds of countries around the world.

The most comprehensive guide to Facebook ads on the market

Hatch Facebook Jon Loomer Coursenvy Venture Digital Bootcamp Digital Market Movie
Campaign Goals
Account Organisation
Power Editor Vs Ads Manager
Ad Placements
The Facebook Pixel & Tracking
Campaign Launch
Testing Vs Business As Usual
Hatch:Facebook Pricing Options

was $497 $457 single billing

was $397 £367 single billing

was $467 €427 single billing

  • Full access to all course modules
  • New course content updates forever
  • Access to private Facebook group of like-minded FB marketers